Our Approach

Nightingale-Conant is a special company … a company that has changed the lives of millions of people worldwide.

Nightingale-Conant has a simple yet marvelous purpose: to help people realize their full potential … to make them successful and happy. The goal is self-improvement … the vehicles are audio and video programs. Nightingale-Conant is the world’s largest producer of audio programs.

Our message goes out to hundreds of thousands of people every year, people who tell us that Nightingale-Conant has transformed their lives for the better.

We are an active, vibrant company operating out of Chicago and Devon, England. But our roots … our fiber … our ethic … goes back to the mid-1950s.

Our Story


The Strangest Secret

It’s called The Strangest Secret. It sold over a million copies and is the only gold record ever achieved for the spoken word. Its message is simple, yet powerful … You become what you think about … and it became the basis for the Nightingale-Conant Corporation. Many thousands of people have attributed this recording with turning their lives around and helping them make their fortunes in the world.

One of the people The Strangest Secret inspired was Lloyd Conant, the owner of a Chicago printing and direct response company. Lloyd contacted Earl, and the two were immediately attracted by their shared values. In 1960, they formed the Nightingale-Conant Corporation.


Earl Nightingale

Founder & CEO

Earl Nightingale’s life began simply. He grew up in Long Beach, California. His parents had little money, and his father disappeared when he was 12. But even as a boy, Earl was always asking questions, always reading in his local public library, trying to understand the way life works.

On December 7, 1941, Earl was at Pearl Harbor … in a lookout tower on the Battleship Arizona. A thousand men died on the Arizona … Earl was one of only a hundred who survived. He was literally blown off the ship, unconscious, and another sailor pulled him to safety.

Earl said that he felt that he had been spared for some reason. After the war Earl became obsessed with why everyone in his neighborhood was poor and confused. He wondered why one person was able to create wealth and happiness for his family, while another with a similar background stayed ignorant and penniless. Answering these questions became Earl’s life work.

Earl worked in radio in Phoenix and later in Chicago. He also owned his own insurance agency.

In 1956, he was about to take a trip but wanted to leave a message for his sales force. He got up in the middle of the night inspired to write a message that he recorded the next morning. That message became one of the most important and famous motivational recordings ever made.


Vic Conant


I have always believed that thoughts and ideas are our most powerful possessions. For an idea can change the way we look at the world and the way we think. And, it can also improve every area of our life – career, relationships, personal wealth, and self-confidence.

Powerful ideas are at the very heart of success and are the driving force behind everything we do at the Nightingale-Conant Corporation. We are the world leader in self-development and it is our aim to help you reach your highest and most desired destination.

Thank you for over 40 wonderful years and many more to come.


Joe Nuckols

Author - Producer

Joe Nuckols first heard Earl Nightingale’s Our Changing World on radio while working as an on-air talent in Miami, Florida in1970.  Earl emphasized six words, “We become what we think about.”

Earl Nightingale is right. We do become what we think about.

Joe has told the story that an idea of a radio station that featured positive information all day was planted in the back of his mind.

In 1970 Joe heard Earl Nightingale say,  “We become what we think about.”

A thought came to Joe, “What if there could be a radio station that played only these kinds of positive ideas?”

Earl instructed to think about the things we want and not about the things we do not want. He said to write down a goal, put it in your pocket, and read it over an over everyday. First thing in the morning when you load up your pockets for the day, and every evening when you empty your pockets on your dresser.

Seventeen years later with Nightingale Conant as a partner, owning a radio station became a reality when we launched the all motivation radio station.

The pull of the future covering nearly two decades became what others called an overnight success. A new format based on motivation and personal development information was launched. We called it, The Winners News Network.

There is proof that a compelling thought is in each of us. A burning desire is put there for a reason.  Emerson wrote, “To believe your own thought, to believe that what is true for you in your private heart is true for all men, — that is genius. Speak your latent conviction, and it shall be the universal sense; for the inmost in due time becomes the outmost. A man should learn to detect and watch that gleam of light which flashes across his mind from within.”

The success you dream of is your destiny. You are uniquely qualified and gifted with a special purpose. Pursuit is up to you. No one does it for you, and no one takes it from you. That may seem like a bold statement, however, dreams don't commit suicide, you have to allow them to die or kill them, or take charge yourself and be amazed as the dream becomes true.”    The six words, “We become what we think about” is just one of the CORE Fundamentals revealed in The Secret Advantage. We are happy to share for free some of the audio programs and the documentary about the lives of Earl Nightingale and Lloyd Conant.

In another Nightingale-Conant Best Seller, Joe wrote, narrated, and produced the first full length video documentary featuring the greatest personal development minds of all time — influencers such as Dr. Joe Vitale, Jim Rohn, Jack Canfield, Zig Ziglar, Brian Tracy, Napoleon Hill, Earl Nightingale, Wayne Dyer, and more — we concluded that all achievement was born from 4 Power Principles: Desire. Accurate Thinking. Resources. Execution. D.A.R.E. The DARE Matrix box set consists of 4 full-length feature movies that provide the inspiration and direction you need to reach all of your goals using each of these 4 Power Principles. Some of the world’s most profound messages from 23 legendary authors are set to energizing music, and captivating video.


Next Steps...

Today, all of Earl's best selling programs have been updated into one giant course, The Secret Advantage.

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